The challenge
What needed to change
A D2C brand needed product storytelling and conversion-focused UX — generic storefronts weren't converting their niche audience.
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[15] Commerce
Butterpply
E-commerce · D2C · 2023
Direct-to-consumer brand platform with product storytelling and conversion-focused UX.
The solution
What we built
A direct-to-consumer platform with editorial product pages, social proof, and checkout optimized for mobile-first discovery traffic.
Capabilities
Platform features shipped to production
- Editorial product storytelling pages
- Social proof and conversion UX
- Mobile-first checkout flows
- Headless commerce integration
Tech stack
Built with production-grade tooling
Next.jsShopify headlessStripeAnalyticsCMSVercel
brand commerce
D2C
product pages
Editorial
conversion UX
Mobile
Screenshots
Product in context
Journal
Related articles
Next step
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Story,table,speed.
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story-led motion
Narrative first, always
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kinetic scale
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